KLM: The Orange Experience
The Dutch holiday of King’s Day is widely celebrated in Amsterdam, and always with an overwhelming amount of Orange. This year, KLM partnered up with Heineken to offer the ultimate Orange experience to 10 lucky American winners.
Think of the ultimate street party mixed with a market and festival, and you’ll have some idea of what King’s Day is all about in Amsterdam. KLM and Heineken recreated a mini replica on Amsterdam Street in NYC to kick-off the competition. They pulled aside random people off the street, and asked them some questions about dance. Those who answered correctly were greeted with great news: the opportunity to meet at JFK airport for a secret excursion.
The group of 10 lucky winners met at the airport, with no idea what was in store for them. Next up: a flight to Amsterdam to experience King’s Day firsthand! No sooner had they landed, than they were whisked off in an orange bus to the Heineken Brewery. Having started the party in style, they jumped on board a boat for a tour of the already-festive and orange Amsterdam by canal. What better way to see this city than by its gorgeous waterways? And to top it off, DJ Armin van Buuren hopped on board for a private performance.
Now, the party vibe was really set and these lucky winners were off for the weekend of their lives, celebrating the orange holiday of King’s Day with the Dutch in Amsterdam.
Check out the Orange Experience video below: